Helping Hoosiers Feel Safe Again When Seeking Health Care

Helping Hoosiers Feel Safe Again When Seeking Health Care

Helping Hoosiers Feel Safe Again When Seeking Health Care

Thursday, August 13, 2020

11 a.m. – Noon EDT

Free for members and nonmembers

Registration required

Program description:

Hoosiers are concerned they might be exposed to the novel coronavirus if they visit hospitals and doctors’ offices, which could mean a slow recovery for the health care industry. To regain patients’ confidence, physicians and health care facilities must show them what measures are being taken to keep them safe. This webinar will cover four practical steps you can take to persuade patients to return.


At the end of this webinar, attendees will be able to:

Identify the things Indiana patients want to see in order for them to feel safe returning to health care facilities.
Understand how distance from hospital campuses matters.
Identify the communication messages, spokespeople and tools that consumers find most persuasive.
Name steps to implement now to make their businesses successful during the COVID-19 pandemic.


Julie Carmichael
Carmichael & Co.


McKenze Rogers
Director of Business Development
Caldwell VanRiper (CVR)         

About the speakers:

Julie Carmichael is president of Carmichael & Company, an Indianapolis consulting firm. She founded Suburban Health Organization and served as its president and CEO for 19 years before leaving to become system vice president and chief strategy officer for Ascension St. Vincent.

McKenze Rogers is director of business development for Caldwell VanRiper, an integrated marketing and communications agency in Indianapolis. She gained insight into patient-centered health care marketing while managing the Indianapolis Star’s health care sales and has worked in marketing with USA Track & Field and the 2012 Super Bowl Host Committee.

Note: CME is NOT being offered for this webinar

If you have questions, contact ISMA Continuing Medical Education staff at 800-257-4762 or

REGISTRATION DEADLINE: August 13 @ 10 a.m.


Once registered, you will receive an immediate “Registration Confirmation” email containing dial in and web access information.

8/13/2020 11:00 AM - 12:00 PM
Live Webinar