| Top online patient complaints:*
- 43.1% bedside manner
- 35.3% poor customer service
- 21.5% medical skills, including false diagnoses
*Based on 2013 research by Denver-based Vanguard Communications
You may not be very concerned about online physician rating sites, but a new study suggests more people are turning to the Internet when choosing a physician.
According to research published in JAMA, 59 percent of respondents said the online sites were important when choosing a doctor. However, 43 percent said they didn’t trust the information on the sites.
Of those surveyed:
- 65 percent were aware of physician rating sites, which is lower than awareness for other consumer goods
- 35 percent selected a physician based on good ratings
- 37 percent avoided a physician with bad ratings
- 34 percent were concerned about implications of leaving negative comments about a physician
- 34 percent were concerned about their identity being disclosed
- 26 percent were concerned about the physician taking action against them
“Rating sites that treat reviews of physicians like reviews of movies or mechanics may be useful to the public, but the implications should be considered because the stakes are higher,” noted the study’s authors.
Find the complete study here.
Read how you can manage your online reputation at the AMA website.