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New ad campaign targets patients about HIP 2.0
e-Reports, June 29, 2015
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The Healthy Indiana Plan, called HIP 2.0, has grown its membership to 283,000 since January – but the state wants more Hoosiers on board. That’s why the Indiana Family and Social Services Administration (FSSA) launched a $1.2 million advertising campaign June 15 on TV, radio and digital billboards. The goal is to increase awareness about the program among low–income citizens.

“Our team eagerly met the challenge to implement HIP 2.0 immediately,” said John J. Wernert, MD, FSSA secretary. “Now that the initial influx of new members has been processed, it’s time to enter the next phase of our outreach efforts to continue to build awareness.”

Ads say the vision of HIP 2.0 has always been about helping Hoosiers purchase coverage to take better care of themselves. Your patients can visit the HIP website to determine their eligibility for HIP 2.0.

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